Just a quickie about this brilliant new magazine. It just came out of nowhere! I didn't know It's Nice That were having a major rethink about their magazine output, though I find their website a must-go-to, the magazine less so - just because the web works best for daily, quick profiles, and quick hits of inspiration, and the previous magazine was pricey and had others of similar price to compete with.
I'm so glad they did. This is the magazine I've been missing, though I didn't know I was missing it until Thursday.
- The print quality is a pleasure. The cover image graphic is brilliant (on the website, the roving eye follows you about)
- It's short but sweet - 84 pages, all the content is high quality and engaging, and I've actually laughed reading it cover to cover this Sunday.
- Includes an interview with the super Chris Ware (with high quality reproductions of some of Building Stories & his cover artwork for the New Yorker)
- Feature on Omar Sosa (who founded Apartamento) inc. inspiring interior shots of his home in Barcelona, plus more great BCN features on the city's booming design culture, focussing on 3 standout studios.
So the features seem much stronger, they tell high quality stories about people and ideas, nothing in it feels remotely excessive or indulgant. There aren't any adverts!
Also there's a lovely opening essay from the editor that stresses the importance of thoughtful goodbye's...
Less of the "kind regards" or worse, "KR's", Shaun Usher does absolute justice to the point that we really should care about how we communicate with each other - right down to how we sign off our zippiest emails - something that this new magazine and the team behind it have massive aptitude for. Communicating well, carefully and colourfully.
Yours, It's Nice That, with zestful gratitude,
Jane.
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